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Banana Republic SWOT Analysis, Competitors & USP

Banana Republic, which spent $51 million on measured media last year, is trying to become a content-driven organization, one that can tell stories, an area Ms. Sadler concedes hasn't been a focus.

In addition to that, Banana Republic carries its own line of jewelry, accessories, hats and shoes.

Profile. From its humble, home-spun debut in as a safari-inspired brand of casual wear, Banana Republic's distinct design aesthetic (and solid corporate backing) has made it one of the.
Profile. From its humble, home-spun debut in as a safari-inspired brand of casual wear, Banana Republic's distinct design aesthetic (and solid corporate backing) has made it one of the.
I have been loyal shopper of Banana Republic for 15 years, but in the last years their styles have become so absurb. It's as if their designers get their inspiration from Dr Suess. I used to love their classic, but stylish clothes and would spend an average of $2,/ year there.
Banana Republic as a brand is evaluated in terms of its swot analysis, competition, segment, target group, positioning. Banana Republic caters to a segment looking for premium products willing to pay a premium price. Target Group. Target market is the age group. Positioning. Fashionable wear at accessible prices.
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Customer Questions & Answers

Banana Republic offers a full range of styles and sleeve lengths. For instance, some of their more frequently visited styles include blouses, which are also further categorized as .

Merchandise has nothing for young men sizes such as 28X32, 29X32, 29x34 size pants in the store. You can only order online in these sizes BUT When you order online they are out of stock!!! The store is stocked full of sizes that aren't selling but won't carry a size 28 or 29 waist pants? WHY You're missing a whole demographic!

Most of your sales people need training on how to greet and help the customers You have no idea how many items in small sizes you could sell because they are always out of stock.!!!!!! You suck, I used to love your company back in the day. Now, you have zero customer relations.

My last experience was in fact my last; Period. Trying to resolve my query with a sales associate, I was bombarded, repeatedly, with the constant request to become a "Luxe" member.

I declined, numerous times, as I am a person with triple A credit and I do not need or want a pedestrian "store card". To finalize, I was dismissed by said employee with the quip "you are just a regular customer". I have been loyal shopper of Banana Republic for 15 years, but in the last years their styles have become so absurb. It's as if their designers get their inspiration from Dr Suess. Last season I didn't buy anything and so far this season is a complete bomb.

The over accessorized clothing and crazy fabrics they choose are not condusive for a corporate environment. They make sexy and feminine look ridiculous.

So disappointed in Banana Republic and I hope they hire some designers who can design appropriate work wear for women. I'm writing this on behalf of many friends I know who feel the same way. We've all stopped shopping at Banana Republic. I shop pretty much only when I'm forced to do it. However, my shopping experience today at Silver Sands Banana Republic store was the absolute best!

The two men that helped me were simply delightful and the most personable, helpful, and fun assistants that I have ever encountered. I generally always like people anyway, so when I say these were exceptional, I really mean "exceptional" The cut, the fabric and the zippers are good. The designs are stylish - very classic yet modern all at once.

I find that their pieces are usually good for going out and work wear because the length doesn't get too short. However, the size chart seems inaccurate especially for the waist. According to the chart, I should be a size 4 or 6 more like a 6 , but 2 seems to fit me the best. Photos on the site are very reliable as they accurately depict the colours and fit well. So far, I haven't found the need to return anything, even on my oversized purchases Shipping is fine.

I've always received my items on the promised date. It's easy to get free shipping too! Prices can be reasonable, making their apparel value for money. I'll definitely buy from them again should I see anything I like on their site. Try your sizes in the actual store first. I made many off purchases because of the size chart.

The clothes are OK though. I do agree with another reviewer that it's cute stuff for young hipster types. Not so much for an oldie like me! Service seems to depend on the shop you choose. I went to banana republic a few months back at upper Canada mall and I will never go back again. When I entered the store no one said hi to me, which is fine. But then when looking at clothes I heard a female worker say hi to another woman entering the store.

Then when a man walks in she says hi and tells him about the offers. Then when I turn around to go to another section, the same female worker looks at me and turns away quickly. That just leaves a bad taste in my mouth. No hi, no welcome, not even a smile. Your workers need to be trained on fair customer service. I love Banana Republic. The styles and the selection. Can't be the quality for the price. I can return at our local store if it doesn't fit.

I love the clothes. I love shopping at Banana Republic, they're clothes are some of the best. Being one who's really into labels I have to write that Banana Republic is a great value for great quality. Hi , I would never visit this shop again , they made my pleasant shopping day into a bitter day.

I felt ridiculous as I know how to protect my card and my bank takes care of protection for which they charge me. Why would this Banana Republic sales guy want to become this Captain America and Banana Republic specializes in higher-end clothing and basics, carrying suits, personal care, and intimates.

Banana Republic caters to a segment looking for premium products willing to pay a premium price. International fashion and global trends are religiously followed by the brand thus satisfying the needs of its loyal customers 5. Offers diverse products like apparel, shoes, handbags etc for both women and men 6.

Strong distribution of Gap means available at all multi-brand retail stores globally. Sometimes perceived as an extremely expensive product 2. Competition from existing brands means more brand switching. Global markets in Europe and China and other emerging economies 2. Penetration of e-commerce i. Tie-ups with fashion houses and retail chains. Economic fluctuations affect apparel retail business 2.

Cost of prime real estate is competitive, i. Increasing awareness and penetration of competitive brands.

Top Banana Republic Price List 2018

Shop Banana Republic for versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, we create clothing and accessories with detailed craftsmanship in . Original Message From: Received: 9/6/16 AM EDT To: [email protected] Subject: Incident: 9/5/ Banana Factory Outlet (Orange, California) Today I went to the Banana Republic Factory outlet at the Orange Block in Orange, California this afternoon/5(36). Banana Republic - Modern Apparel, Handbags, Shoes, and Accessories A perfectly tailored work suit, refined dress shirts, a premium handbag, the latest shoe bookbestnj.cf is the destination for men's, women's and petites' apparel and accessories for any occasion.